自然と健やかさ
Nature & Health
東洋の伝統文化
Traditional Culture of the East
社会課題
Social Issues
芸術と文化
Art & Culture
Creators Meet TAKAOKA
富山県には、浄土真宗寺院や加賀藩主・前田家のもと華開いた職人技術が今もなお受け継がれています。かつて、富山県は南砺に滞在した民藝運動の創始者・柳宗悦は、自然と人がともに作り上げる土地の品格を「土徳（どとく）」と表現しました。
高岡市の伝統工芸に携わる職人と都市部のクリエイターが協働で、商品やアート作品の制作といった新しい価値の創造に取り組むことで、高岡や高岡の伝統工芸の魅力を広く発信する事業として始まった“Creators Meet TAKAOKA”。
渋谷ヒカリエで開催された、富山県高岡市の匠の技と秘密を通じて、新しいものづくりの形を探るイベントのキービジュアルと、紙を用いた会場のアートディレクションを担当しました。白と黒と赤のみで構成し、富山の職人的ものづくりと精神風土を表現。強く実直な直線と、柔軟な曲線を混ぜ合わせ、職人とクリエイターのコラボレーションを表しています。
CD : 小池博史
AD, D : 清水彩香
P : 矢口愛子, 奥野一孝
PH : 小島脩
CL : 一般社団法人 富山県西部観光社 水と匠
Creators Meet TAKAOKA
In Toyama Prefecture, artisans flourished under the Buddhist temples of the Jodo Shinshu sect and the Maeda clan, who were the feudal lords of the Kaga domain. The techniques of those artisans have been handed down. Formerly, Muneyoshi Yanagi, founder of the folk craft movement, stayed in Nanto, Toyama Prefecture. He expressed the land quality created together by nature and man as “Dotoku (virtue of soil)."
Artisans involved in the traditional handicrafts of Takaoka City and creators from urban areas have cooperated and worked hard at creating new value, such as by creating products and artworks. Through such cooperation and work, "Creators Meet TAKAOKA" began as a project to widely transmit the charms of Takaoka and Takaoka's traditional handicrafts.
An event was held at Shibuya Hikarie that searched for the new forms of craftsmanship through the techniques and secrets of the artisans of Takaoka City in Toyama Prefecture. I was in charge of the key visuals of the event and the art direction at the venue, for which I used paper. I composed the key visuals and venue art using the colors white, black, and red only and expressed the artisan-like craftsmanship and spiritual climate of Toyama. I blended powerfully steady straight lines and soft curves and represented the collaboration of the artisans and creators.
CD : Hiroshi Koike
AD, D : Ayaka Shimizu
PR : Aiko Yaguchi, Kazutaka Okuno
PH : Shu Kojima
CL : ‘Mizu to Takumi’ Toyama West Tourism Promotion Association